Most people believe they’re eating “healthy” - yet many are still nutrient deficient.
In this episode, I sit down with James Barry, founder of Pluck, a unique all-purpose seasoning made from grass-fed, pasture-raised beef organ meats — liver, kidney, spleen, heart, and pancreas — blended so you get the nutrition without having to eat organ meat.
James didn’t grow up eating nutrient-dense foods. It wasn’t until he became a father that his understanding of nutrition truly changed. When his young daughter developed a life-threatening illness, James faced a problem many parents encounter: how do you get real nutrition into someone who is sick or a picky eater?
That question led him to rediscover organ meats, some of the most nutrient-dense foods on the planet, and ultimately to create Pluck as a practical, everyday solution.
In our conversation, we explore:
- Why modern diets are often nutritionally incomplete
- What makes organ meats uniquely powerful
- Why most people avoid them and how to get the benefits anyway
- The difference between muscle meat nutrition and organ meat nutrition
This is a conversation about thinking clearly about food, questioning assumptions, and finding solutions that actually work in real life.


