Think Differently. Solve the Impossible.

You finished your book. Congratulations!

How do you get someone to buy it?

A great book doesn't find readers. Once the book is finished, stop thinking like the writer, and start thinking like a reader.
 

Who Is Your Book For?

Before worrying about Facebook ads, Amazon rankings, book signings or publicity, consider:

Who has a reason to buy this book?

Who has a problem, interest, desire or question such that they'll spend money to get your answer?

That's your market.

If you wrote a book about running, your potential…

Writing the manuscript is the first part of making a book. Once you've finished writing, revising, and editing it, you have a different problem:

How do you turn a manuscript into an actual book that people can buy?

I've done this both ways. I've had books traditionally published, and I've self-published books. There's a tendency to think that traditional publishing is "real publishing" and self-publishing is less legitimate.

The question is:

What is the publisher going to do for you that you can't, or don't…

I've written 12 books, self-published and traditionally published, hardcover and paperback. I wrote my first book in 2007. If you're thinking about writing your first book, it's easy to start worrying about things such as finding a publisher, designing a cover, ISBNs, Amazon, editing, and how you're going to sell it.

The first problem you need to solve is simple:

How do you turn what you know, or want to say, into a manuscript?

The first thing I tell someone writing their first book is..
 

Don't Start by Writing