Watch the full video here.
Everyone knows the secret to great BBQ: Low heat. Long cook time. Patience. 225° for six hours. Rush it and the outside may look done, while the inside still isn’t ready.
I think product development works the same way. Everyone wants speed: "Ship faster.” “Move quicker.” “Launch now.”
Sometimes slowing down creates speed later: Better listening. Better architecture. More customer understanding. Better testing.
Like smoking ribs, product development has a time-and-temperature equation. The goal isn’t speed. The goal is the best product in the shortest total time.