A product team sees a spike in user activity.
More clicks. More sessions. More usage.
Detection answers: “Is it there?”
It does NOT answer: “Does it matter?”
Retention doesn’t improve.
Revenue doesn’t change.
That requires:
- context
- comparison
- outcomes
A number without context feels precise.
Precision is not meaning.
Most people stop at detection.
That’s where reasoning starts to go wrong.
The question isn’t what you can measure.
It’s what matters.
Solve the right problem.